Short answer: a good VA posting SOP tells the assistant exactly which video goes to which account, when, with what caption and settings, and how to confirm and log it. Write it as a checklist, give the VA a shared queue and a log sheet, and review the log weekly. Automation can take over the repetitive tapping, but someone still has to prepare the queue and check the results.
The SOP
Copy this and adapt it.
Before the shift
- Open the posting queue (sheet or board). Each row has: account, platform, video file, caption, post time, settings.
- Confirm every video in today's rows exists and plays.
- Flag any row where the same video is assigned to two accounts on the same platform. Ask before posting it.
For each post
| Step | Action | Check |
|---|---|---|
| 1 | Open the app and switch to the account | Profile name matches the row |
| 2 | Upload the video or photos | Correct file, correct order |
| 3 | Paste the caption | No leftover text from another post |
| 4 | Set who can view and comment settings | Match the row |
| 5 | Post | — |
| 6 | Open the profile and find the post | It is visible |
| 7 | Log it | Time, account, link or "not found" |
If something goes wrong
- Post not visible on the profile: log "uncertain." Do not post again until someone checks, or you may double post.
- App shows a warning or restriction: stop posting on that account and report it.
- Wrong account: delete the post, log it, report it.
Never
- Buy likes, follows or comments.
- Leave copy-paste comments on other people's videos.
- Post videos that aren't in the queue.
- Use footage the business doesn't own or have permission to use.
VA or automation?
| VA posting by hand | Posting automation | |
|---|---|---|
| Cost | Hourly or monthly rate | Tool subscription plus phones |
| Judgment | Can notice odd things | Only what it is built to check |
| Consistency | Varies with fatigue | Same steps every time |
| Hours | Their working hours | Whenever the phones are on |
| Scale | Adds hours per account | Adds phones per account |
| Still needs | A queue and a reviewer | A queue and a reviewer |
Many teams do both: the VA prepares the queue, handles comments and reviews failures; automation does the repeated posting. The pipeline around this is in scaling content ops, and batching the queue is in batching content.
Engagement is not a bot job
Replying to real comments on your own posts is part of the job and belongs with a person. Keep it honest: a VA replying on the account speaks for the store, not as a made-up customer.
Replacing the tapping with Farmero
Farmero follows most of the checklist above on your own iPhones: it reads the profile header to confirm the account, applies the per-post settings and reads them back, refuses settings it can't apply, checks the profile for the new post, and marks anything it couldn't confirm as uncertain instead of retrying. Automating these apps may breach their terms, and nobody can promise an account will never be restricted. See posting and the pricing.
FAQ
What should a VA posting SOP include?
The queue format, a per-post checklist, what to do when a post can't be confirmed, and a list of things the VA must never do.
How does a VA avoid posting to the wrong account?
Check the profile name on screen against the queue before every upload.
What if a post doesn't show on the profile?
Log it as uncertain and have someone check before retrying, to avoid double posting.
Can a VA manage comments too?
Yes, as the store. Replies should be honest and never pose as a customer.