Short answer: track the funnel in steps: views, engagement (saves, shares, buying-intent comments), profile visits, link clicks, store sessions, add to carts and orders. Turn each step into a rate against the one before it, and compare accounts and products against your own history. Published "average conversion rates" rarely match your niche, price or audience, so build your own baseline.
The funnel
| Step | Where to find it | Rate to calculate |
|---|---|---|
| Views | App insights for each post | — |
| Saves, shares, comments | App insights | Engagements per 1,000 views |
| Profile visits | App insights (account level) | Profile visits per 1,000 views |
| Link clicks / store sessions | Shopify, by utm_campaign |
Sessions per profile visit |
| Add to cart | Shopify | Add-to-carts per session |
| Orders | Shopify, by campaign or discount code | Orders per session |
| Revenue and margin | Shopify and your costs | Profit per order |
Shopify attributes sessions with a utm_campaign in the URL to marketing
(Shopify Help Center, checked 17 September 2026),
which is how you connect a store session to an account. Setup is in
tracking sales per account.
Diagnose by the step that breaks
| Pattern | Likely problem | Where to look |
|---|---|---|
| Low views across all videos | Content or distribution | Originality, hooks, video quality |
| Views but little engagement | Product or hook doesn't land | Try new angles |
| Engagement but few profile visits | No reason to click | Say where the link is |
| Profile visits but few sessions | Bio or link issue | Is the link visible and working? |
| Sessions but few carts | Landing page or price | Page speed, match to the video, price |
| Carts but few orders | Checkout | Shipping cost, trust, payment options |
Views problems are covered in product video hooks and why accounts get restricted. Link issues are covered in Shopify traffic from TikTok.
Build your own benchmarks
- Log every product test in one sheet with the rates above.
- After a handful of tests, take the median of each rate.
- Call a new result "good" when it beats your median, not an internet number.
- Recalculate the medians monthly.
Medians are better than averages here because one viral video can drag an average far from normal.
Metrics that mislead
- Views alone. A video can travel for reasons unrelated to the product.
- Follower count. Followers who came for a different product may never buy this one.
- Best video only. Judge a product on all its videos; see videos per product test.
- Revenue without margin. A product that sells at a loss is not a winner.
Where Farmero fits
Farmero doesn't report views or sales; the apps and Shopify do. What it provides is a reliable record of what was posted, to which account, and whether the post was confirmed live, which you need to line up posts against results. Automating these apps may breach their terms, and nobody can promise an account will never be restricted.
FAQ
What is a good TikTok views-to-sales conversion rate?
There is no reliable universal number. Use the median of your own past tests as the bar.
Which metric matters most for product testing?
Orders, but they are sparse. Link clicks and buying-intent comments are earlier signals.
Why do I get views but no sales?
Find the step where the funnel drops: engagement, clicks, sessions, carts or checkout. Each points to a different fix.
Should I use averages or medians?
Medians. One viral video can distort an average.