Short answer: content that drives trials shows what someone gets in the first days of the trial. Preview a premium feature, show a real progress story, answer "is it worth it?" honestly, and make the trial terms clear. Measure by trial starts per account, not views, because a video that entertains isn't always one that converts.
Content ideas by goal
| Goal | Idea | Example (made-up language app) |
|---|---|---|
| Show value fast | "Day 1 of the trial" walkthrough | "What you can do in your first 10 minutes" |
| Premium reveal | One paid feature in action | "The feature that fixed my pronunciation" |
| Progress story | Real use over time (real person, with permission) | "30 days of 10 minutes a day" |
| Objection handling | "Is it worth it?" with pros and cons | "What the free version already does" |
| Pricing clarity | What the trial includes and how to cancel | "How the free trial works, honestly" |
| Comparison | Free tier vs premium | Side-by-side screens |
| Community | Answering comment questions with video replies | "You asked: does it work offline?" |
| Use case | A specific person, a specific need | "Learning Spanish for a work trip" |
Make trial terms honest
People who start a trial under false impressions cancel and leave bad reviews.
- Say how long the trial is and what happens after.
- Don't imply the app is free if it isn't.
- Don't promise outcomes ("fluent in 30 days").
- Don't show earnings or income claims for any app.
Match the store page to the video
A video about pronunciation should land on screenshots about pronunciation. Custom product pages let you run up to 70 variants with their own screenshots and promotional text, with downloads and conversion reported per page (Apple Developer, as of 17 September 2026). Pair each with an App Store Connect campaign token (App Store Connect Help, as of 17 September 2026), which also lists subscriptions among the campaign metrics.
Mistakes that cost trials
- Viral entertainment with no link to the app's value.
- Showing premium features without saying they're paid.
- A store page that doesn't match the video.
- Changing everything at once, so you can't tell what worked.
Measuring trials
| Metric | Source |
|---|---|
| Link taps | Your link tool |
| Installs and subscriptions per campaign | App Store Connect campaigns |
| Trial starts per source | Your subscription backend with campaign data |
| Trial-to-paid | Your backend |
Details: app marketing metrics and tracking installs.
Reusing what works
When a premium reveal drives trials, make a series from it: one video per paid feature, the same opening pattern, a new result each time. Save the comments that ask about price or features; each is a candidate for a reply video.
A weekly content mix
Assume five posts per account per week:
- 2 value previews or premium reveals
- 1 progress or use-case story
- 1 objection or comparison video
- 1 comment reply or community video
Use hooks from the hook library and formats from UGC video formats.
Posting a content mix with Farmero
Farmero posts the mix from your own iPhones on a schedule, gives each account its own caption, and reports what posted and what didn't. It doesn't track trials; your backend does. See posting.
FAQ
What content gets the most trial starts?
Content that shows the value of the paid features clearly. Test it against your own trial data; there's no universal winner.
Should I mention price in videos?
Being clear about the trial and what follows reduces unhappy cancellations. Keep claims accurate.
Are progress stories allowed?
Yes, if they are real and the person agreed. Don't invent results.
How do I connect trials to TikTok accounts?
Use a campaign token per account and join it with your subscription data.