Short answer: only if you have permission from whoever owns the footage, and even then a straight repost is a poor choice. TikTok's For You feed standards say reproduced content uploaded without new or creative edits, such as content with someone else's watermark, is not eligible for recommendation. Get written permission, then make the video your own, or better, film the product yourself.
This is general information, not legal advice. If a lot of money rides on a piece of footage, ask a lawyer.
Who owns supplier footage
The person or company that shot a video usually owns it. A supplier listing a video on a marketplace does not automatically mean you can post it elsewhere. Sometimes the supplier did not shoot it either; they copied it from a brand or a creator. That makes "the supplier said it was fine" weak cover.
| Source | Can you post it? |
|---|---|
| Footage you shot of your sample | Yes |
| Supplier video, written permission, supplier shot it | Usually, within the permission's terms |
| Supplier video, no permission | Do not post it |
| A creator's TikTok or Reel | No, unless the creator licenses it to you |
| A brand's ad | No |
| Stock footage | Only under the stock license terms |
What TikTok's originality rules say
TikTok's For You feed eligibility standards list "reproduced or unoriginal content that is imported or uploaded without any new or creative edits, such as content with someone else's visible watermark or superimposed logo" as not eligible for the For You feed (TikTok, checked 17 September 2026). That is a distribution rule on top of copyright: even licensed footage can go nowhere if it is posted as-is.
Instagram announced in April 2024 that when it finds identical content it will recommend only the original, and that accounts repeatedly posting others' content without enhancing it will not be shown in recommendations (TechCrunch, 30 April 2024).
Making content your own
If you have permission to use supplier clips, treat them as raw material, not a finished post:
- Shoot your own opening with the real product, then cut in licensed detail shots.
- Add your own voiceover or on-screen explanation.
- Restructure: new order, new pacing, new hook.
- Remove other people's watermarks only if the owner allows it; never to hide where footage came from.
The cleanest route is your own footage. Formats you can shoot alone are in UGC-style videos and faceless ecommerce content.
Don't "uniquify" duplicates
Some tools promise to make the same clip look new with small crops, speed changes or filters so it can be reposted many times. That is an attempt to get around originality rules, not originality. If several accounts need content about one product, give each a different video; see one product, many accounts.
Where Farmero fits
Farmero posts the videos you give it to your own accounts from your own iPhones. It does not alter or "uniquify" clips, and it warns you when the same clip is about to go to the same platform twice. Use content you own or have permission to use. Automating these apps may breach their terms, and nobody can promise an account will never be restricted. See what Farmero never does.
FAQ
Is it legal to repost AliExpress or supplier videos?
It depends on who owns the footage and what they allowed. Without the owner's permission, don't post it.
If the supplier gives permission, can I repost as-is?
You may be allowed to, but TikTok does not recommend reproduced content without new or creative edits. Add real edits or shoot your own.
Does adding music make a video original?
Adding a track alone is unlikely to count as a meaningful creative edit. Add your own footage, voice or structure.
What happens if I post videos I do not own?
The owner can report it, and the platform can remove it. Repeated infringement can put the account at risk.