Short answer: Blotato is an AI content tool that creates images, videos and captions and publishes them to nine networks, with an API, n8n and Make nodes, and an MCP server. Farmero is a Mac app that drives iPhones you own and posts through the real TikTok, Instagram and YouTube apps; it does not create or edit content. Pick Blotato to generate and publish brand content. Pick Farmero to run many short-form accounts on real phones.
Everything about Blotato below is from blotato.com and blotato.com/pricing as they read on 17 September 2026.
Side by side
| Blotato | Farmero | |
|---|---|---|
| What it is | AI content creation plus publishing | Mac app (macOS 14+) driving your iPhones (iOS 17+) over USB |
| Platforms | X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Threads, Bluesky, Pinterest | TikTok, Instagram Reels, YouTube Shorts |
| How posts are published | "Natively publishes" from one create_post call; social media API on all plans |
The real apps on your own iPhones, no platform API |
| Pricing | Starter $29/mo, Creator $97/mo, Agency $499/mo | Solo $49/mo up to Agency $349/mo |
| Account limits | Starter 20, Creator 40; Agency not stated | 8 accounts per iPhone: 24 on Solo up to 480 on Agency |
| Content creation | AI images, video, voices and captions (credits per plan) | None; you bring finished clips |
| Trial | 7 days | 7 days, 2 iPhones, 16 accounts, no card |
| Who it is for | Solopreneurs, creators, small businesses, small agencies | Operators running many accounts on real iPhones |
How the two approaches differ
Blotato's pitch is one call, nine platforms: generate content with AI, then publish everywhere. It says it is not built for long-form clipping, UGC ad farms or SEO-only operators.
Farmero does no content creation. You drop a finished clip once, choose accounts, and each becomes its own editable post. On each phone Farmero checks the profile header, publishes through the app and confirms the post is live. Use content you own or have permission to use. See posting the same video to multiple TikTok accounts for how to do that sensibly.
When Blotato is the better fit
- You want AI to write captions and create images, videos and voiceovers.
- You publish one brand across many networks, including LinkedIn, Pinterest and Bluesky.
- You work in n8n or Make and want official nodes.
- You don't want to manage phones.
When Farmero is the better fit
- You already have clips and need them posted to many TikTok, Reels or Shorts accounts.
- You want each account used from a real iPhone, with optional warm-ups.
- You want posts confirmed on the profile, and a report of what was posted, not posted or refused.
- You want an AI agent to queue posts through Farmero's MCP server while you keep the publish switch.
Automating these apps may breach their terms, and nobody can promise an account will never be restricted.
FAQ
How many accounts does Blotato allow?
As of 17 September 2026, Blotato's pricing page lists 20 accounts on Starter and 40 on Creator. The Agency plan's limit is not stated on the page.
Does Farmero generate videos?
No. Farmero posts clips you provide. It does not create, edit or alter videos.
Does Blotato post through an API?
Blotato says it offers a social media API on all plans and publishes natively to nine platforms from one call, as of 17 September 2026.
What does Farmero cost?
From $49 a month for three iPhones and 24 accounts; see pricing. Posts are not metered.
Can I use Blotato and Farmero together?
Yes. A common split is to keep brand or client accounts in Blotato and run phone-based TikTok, Reels and Shorts accounts in Farmero. The two don't share accounts or schedules, so they don't conflict. Just avoid scheduling the same clip to the same account from both tools, or it will post twice.