Short answer: Publer is a social media management platform for small businesses, creators and agencies, with a free plan and paid plans you size with a slider. Farmero is a Mac app that drives iPhones you own and posts through the real TikTok, Instagram and YouTube apps. Pick Publer for brand scheduling across many networks. Pick Farmero if you operate many short-form accounts on real phones.
Everything about Publer below is from publer.com and publer.com/plans as they read on 17 September 2026.
Side by side
| Publer | Farmero | |
|---|---|---|
| What it is | Scheduling, collaboration and content tools | Mac app (macOS 14+) driving your iPhones (iOS 17+) over USB |
| Platforms | Facebook, Instagram, TikTok, X, Threads, LinkedIn, Pinterest, Mastodon, Google Business, YouTube, Telegram, Bluesky, WordPress | TikTok, Instagram Reels, YouTube Shorts |
| How posts are published | Not stated on their page | The real apps on your own iPhones, no platform API |
| Pricing | Free; Professional and Business: see their pricing page; Enterprise custom | Solo $49/mo up to Agency $349/mo |
| Account limits | Free 3 accounts (excluding X); paid plans set by slider; every 10th account free | 8 accounts per iPhone: 24 on Solo up to 480 on Agency |
| Free plan | 1 user, 10 scheduled posts per account | 7-day trial, 2 iPhones, 16 accounts, no card |
| API | Publer API on Business | Local MCP server |
| Warm-up | Not stated | Optional, per account |
Publer's paid prices depend on the slider, so check their plans page for your account count.
How the two approaches differ
Publer is a browser scheduler. You connect accounts, plan posts in a calendar, work with a team, and Publer publishes on schedule.
Farmero runs on your phones. It opens the app, reads the profile header to confirm the account, posts, then checks the profile for the new post. It stops and saves evidence if it can't identify a screen, and resumes after crashes or disconnects. See running several phones for how a Mac handles more than one iPhone.
When Publer is the better fit
- You schedule brand or client content across many networks.
- You want a free plan to start and a slider to size a paid plan.
- You need team collaboration and workspaces.
- You want an API for your own tooling on the Business plan.
When Farmero is the better fit
- You run many TikTok, Instagram or YouTube accounts, each on a real iPhone.
- You want optional warm-ups, including a ramp of days before an account starts posting.
- You need to know a post went live, not just that it was sent.
- You want per-post settings (who can view, comments) applied on the phone and read back (posting docs).
Automating these apps may breach their terms, and nobody can promise an account will never be restricted.
FAQ
Is Publer free?
Publer lists a free forever plan with three social accounts (excluding X), one user and 10 scheduled posts per account, as of 17 September 2026.
How much are Publer's paid plans?
Professional and Business prices depend on how many accounts you pick on the slider; see their pricing page. Publer says every tenth account is free.
Does Farmero post to the same networks as Publer?
No. Farmero covers TikTok, Instagram Reels and YouTube Shorts only.
What do I need to start with Farmero?
A Mac on macOS 14+, iPhones on iOS 17+ and Xcode once for the runner. Follow the quickstart.
Can I use Publer and Farmero together?
Yes. A common split is to keep brand or client accounts in Publer and run phone-based TikTok, Reels and Shorts accounts in Farmero. The two don't share accounts or schedules, so they don't conflict. Just avoid scheduling the same clip to the same account from both tools, or it will post twice.