Short answer: plan each model one week at a time, on one sheet with a row per day and a column per platform account. Batch-film on one day, edit and get approval on the next, then queue the week. The template below uses an assumed posting rhythm; change the numbers once you have your own results.
The weekly template
Assume one model with a main TikTok, one niche TikTok, one Instagram and one YouTube channel. Frequencies are assumptions to test, not recommendations from the platforms.
| Day | Main TikTok | Niche TikTok | Instagram Reels | YouTube Shorts |
|---|---|---|---|---|
| Mon | Talking-head A | Niche tip 1 | Talking-head A (own edit) | Niche tip 1 |
| Tue | Trend 1 | Niche tip 2 | Routine 1 | Talking-head A |
| Wed | Storytime 1 | — | Trend 1 (own edit) | — |
| Thu | Routine 1 | Niche tip 3 | Behind-the-scenes 1 | Routine 1 |
| Fri | Trend 2 | Niche tip 4 | Storytime 1 | Niche tip 3 |
| Sat | Q&A reply 1 | — | — | Trend 2 |
| Sun | Behind-the-scenes 1 | Niche tip 5 | Q&A reply 1 | — |
Each clip goes to each platform at most once, and the two TikTok pages never share a clip. That keeps each page original. The reasons are in repurposing content across platforms.
Columns to track per post
| Column | Why |
|---|---|
| Clip ID and file name | Finds the source file fast |
| Account | Which page it goes to |
| Caption and hashtags | Approved text, final |
| Settings | Who can view, comments on or off |
| AI used? | Triggers a label check. See AI disclosure |
| Approved by / date | Proof the creator signed off |
| Status | Queued, posted, uncertain, not posted |
| Link clicks (weekly) | Filled in from your tracking links |
Batching
- Plan (Monday of the week before). Pick formats and trends, write one-line briefs. Keep every idea SFW. For hook patterns, see SFW hooks.
- Film (one day). The creator films all briefs in a few outfits and locations so the week does not look like one session.
- Edit (next day). One master per idea, then platform versions: cropping, captions, no other apps' watermarks.
- Approve. The creator reviews every clip and caption. See content approval.
- Queue. Load the week into your posting tool and check the calendar matches.
Content mix
Rotate formats so a page does not become one repeated video. A simple starting rule: no format twice in a row on the same page. Keep all of it SFW: nothing suggestive in framing, outfit or caption, because that can take a post out of recommendations. Background on that is in suggestive-content restrictions.
Keep the calendar in one shared place, with the week's tab locked once content is approved. Late changes then go through the approver instead of being edited in quietly, and the operator always knows which version is final. Archive each finished week so you can see later which formats ran where and when.
Scheduling it with Farmero
In Farmero, you drop each clip once, pick the accounts, and each becomes its own editable card with its own caption and settings. Posts can run manually, on a schedule, or in smart windows, and Farmero warns (without blocking) when the same clip is headed to the same platform twice. See posting.
FAQ
How far ahead should an agency plan?
A week of finished, approved content is a practical buffer. Longer plans tend to miss trends.
Should every platform get the same clip on the same day?
It does not need to. Staggering lets you see which platform responds to which format first.
How many posts a week per model?
There is no official number. Start with a rhythm the creator can sustain and test changes one at a time.
Can I reuse last month's clips?
Reposting the same clip on the same page is best avoided. A new edit with new footage or commentary is safer.