Short answer: Upload-Post is a posting service and API that publishes to more than 20 networks through the platforms' official APIs and OAuth, priced by "profiles". Farmero is a Mac app that drives iPhones you own and posts through the real TikTok, Instagram and YouTube apps, with no API. Pick Upload-Post if you are a developer or business that wants API publishing. Pick Farmero if you operate many short-form accounts on real phones.
Everything about Upload-Post below is from upload-post.com and upload-post.com/pricing as they read on 17 September 2026.
Side by side
| Upload-Post | Farmero | |
|---|---|---|
| What it is | Posting service and API with a video editor and AI Shorts tool | Mac app (macOS 14+) driving your iPhones (iOS 17+) over USB |
| Platforms | 22+, including TikTok, Instagram, YouTube, LinkedIn, Facebook, X, Threads, Pinterest, Reddit, Bluesky | TikTok, Instagram Reels, YouTube Shorts |
| How posts are published | "Official APIs. OAuth security. No workarounds." | The real apps on your own iPhones, no platform API |
| Pricing | Free; Basic $16/mo; Professional $33; Advanced $118; Business $350 | Solo $49/mo up to Agency $349/mo |
| Limits | Free 2 profiles and 10 uploads/mo; paid plans 5, 25, 75 or 225 profiles with unlimited uploads | 8 accounts per iPhone: 24 on Solo up to 480 on Agency |
| What a unit covers | A profile is one person or client, with one account per platform | An account is one signed-in account on one iPhone |
| Free option | Free plan | 7-day trial, 2 iPhones, 16 accounts, no card |
| Warm-up | Not stated | Optional, per account |
How the two approaches differ
Upload-Post is API-first. It says it does not use rotating IPs, scraping or workarounds, and connects to platforms through their verified APIs with OAuth. A profile holds one TikTok, one Instagram, one YouTube and so on, which suits a business or client with one account per network. The API route has its own rules; see TikTok API posting limits.
Farmero uses the device route. Each iPhone holds up to eight accounts on the same platform, and Farmero switches between them, checks the profile header, posts in the app, and confirms the post on the profile. See how many TikTok accounts per iPhone.
When Upload-Post is the better fit
- You are a developer and want to publish from your own code through official APIs.
- Each client or brand has one account per network, which matches the profile model.
- You need many networks beyond short video.
- You want a free plan or a low entry price, and no phone hardware.
When Farmero is the better fit
- You run several accounts on the same platform, each used from a real iPhone.
- You want optional warm-ups that scroll, watch and like at a rate you set.
- You want each post confirmed live, with anything unclear marked uncertain and never auto-retried.
- You want to fan one clip out as separate, editable posts (posting docs).
Automating these apps may breach their terms, and nobody can promise an account will never be restricted.
FAQ
What is a profile in Upload-Post?
Upload-Post says a profile is one person or client, not one social account, and each profile connects one account per platform, as of 17 September 2026.
Does Upload-Post use official APIs?
Yes, by its own description: it integrates with the official, verified APIs of platforms like TikTok, Instagram and Facebook using OAuth.
Does Farmero have an API?
Farmero has a local MCP server (farmeroctl mcp) for Claude and other MCP
clients. It does not publish through platform APIs.
Which costs less for 25 accounts?
It depends on how the accounts are spread. Upload-Post's Professional plan lists 25 profiles for $33 a month; Farmero's Rack plan is $99 for 64 accounts on 8 iPhones. Compare against your own account mix.